Company: 

The world's largest confectionery, food and beverage companies 

Position: 

Sr. Brand Manager

Location: 

Shanghai

Company Scenario :

This company is one of the world's largest confectionery, food and beverage companies headquartered in the United States. It operates in more than 70 countries with 140,000 employees worldwide and markets many brands in approximately 160 countries.

 Responsibilities: 

1. Reports to Marketing manager for innovation team, and lead one ABM. Utilize company resources (Global, AP or China R&D center) to lead the new product development (NPD) to support company business development in China. The product he/she developed could be assign to any brand team after the launch or it could be running by the NPD team itself.
2. Responsible for brand developing, brand building and product development. Collaborate with Consumer Insights team, R&D team to extract relevant consumer insights to NPD planning process, lead cross functional project team for NPD development, from concept, product bundle, pricing, packaging to final launch campaign delivery. 3. Formulate the brand’s long-term strategy and developing and executing marketing plans.
4. Execute marketing initiatives in support of long term strategies through leadership of the business unit team.
5. Deliver the brand’s profit, volume and market share.

 Top 3 Requirements: 

1. Strong NPD experience.
2. Ability to develop and execute commercial strategy and effectively work in teams.
3. 4+ years marketing experience from top FMCG companies.

 Special Requirements: 

1. Strong quantitative acumen.
2. Project management skills.
3. Fluent English communication skills.